Our Ten Year Plan

Where did it Start?

It all started at a weekend BBQ in late 2016. We were discussing living in a time of changing climate and what impact that it will have on our families lives in the coming decades.

​We were all surprised to find that whilst Australians on average were using less electricity per household, the price of our electricity was going up and yet still over 90% was being generated by fossil fuels. However, in other similar countries like Scotland, England, Germany, Netherlands and New Zealand, there was a much greater percentage of their power being generated by renewable sources such as Hydro, Wind & Solar.

​We were disappointed that even though we were paying high prices, there was a lack of adoption and investment in renewable energy in Australia. Even back in 2017, China and India were putting massive investment into renewables to reduce their reliance on coal. Australia was being left behind in the shift to cleaner energy, and there was no real evidence of a plan that would change the situation. So, the question that we asked ourselves was “As individuals, what could we do to make a difference?”

​How could we, a few individuals hope to drive any change in shifting Australian generation from its dependency on coal and gas, and instead generate a demand for renewable generated energy?

​Certainly, we could go back to our jobs and keep talking about it at weekend BBQs, in the hope that someone else does something about it, but would it make a difference, or was there something else we could do?

Our answer was to start a new electricity retailer with the purpose of driving demand for renewable electricity.

The Ten-Year Plan

Source 50% of our electricity from renewable sources within five years, and 100% within ten years, delivered at a competitive price, providing customers the opportunity to influence Australia’s energy future.

Deliver our customers increased visibility and control of their electricity use by providing simple online self-management tools, straightforward pricing and easy-to-read bills.

Deliver inexpensive and easy-to-install electric car charging solutions for homes, apartments and businesses making it easier to switch.

Deliver a “carbon negative” (not “carbon neutral”) program, where we invest in native forest regeneration to move beyond just off-setting carbon emissions.

Introduce sensible local battery storage solutions with a lower up-front cost, to enable our customers to shift away from coal and gas-generated energy without impacting their lifestyle.

Establish long-term partnerships to source electricity from renewable sourced grid storage during peak electricity demand periods. 

Tracking our progress

We know that a plan is only successful if it is actually delivered, so all progress will be monitored and reported here on our website. 

Does our Ten-Year Plan sound like something that you can get behind?